Logo

Logo

The DMSi logo may appear in two forms. The DMSi logo on its own (Primary DMSi logo) should be used when the target audience is familiar with our company and our brand. The DMSi “Software” Logo (shows the subheading “Software” below the primary mark) should be used in circumstances where our brand may not be recognized, or when the logo appears among many other logos. The “Software” descriptor helps provide context to our business.

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Colors

Paprika and charcoal are DMSi’s two primary colors.

Paprika

Pantone 1665C
hex: #DC4405
RGB: 220 / 68 / 5
CMYK: 0 / 82 / 100 / 0

Charcoal

Pantone 425C
hex: #545859
RGB: 84 / 88 / 89
CMYK: 63 / 51 / 45 / 33

Colors

The remaining colors are secondary and tertiary, to be used as accents where appropriate.

DMSi Blue

Pantone 3005C
hex: #0077C8
RGB: 0 / 119 / 200
CMYK: 100 / 35 / 0 / 2

DMSi Green

Pantone 368C
hex: #78BE21
RGB: 120 / 190 / 33
CMYK: 54 / 0 / 100 / 0

DMSi Light Gray

Pantone Cool Gray 1C
hex: #D9D9D6
RGB: 217 / 217 / 214
CMYK: 10 / 7 / 5 / 0

DMSi Yellow

Pantone 7409C
hex: #F0B323
RGB: 240 / 179 / 35
CMYK: 0 / 27 / 92 / 0

DMSi Violet

Pantone 7657C
hex: #6E2B62
RGB: 110 / 43 / 98
CMYK: 49 / 99 / 0 / 27

DMSi Turquoise

Pantone 7465C
hex: #40C1AC
RGB: 64 / 193 / 172
CMYK: 65 / 0 / 38 / 0

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